Printing demand is reduced, where is the new growth point of printing enterprises

Under the impact of the new crown epidemic, offline printing has suffered heavy losses. Everyone has no money to make money if they do not start work. It also coincides with the Spring Festival. The first quarter is basically very bleak. In addition, due to the impact of the epidemic, the originally planned exhibitions and other marketing activities were suspended, and industries such as tourism, catering, entertainment, and foreign trade were devastated. When the domestic epidemic recovered, especially when the epidemic resumed, the overseas epidemic intensified. Overall, the demand for printing has decreased significantly.

02. The overall printing demand has been significantly reduced, and the epidemic has changed the way of purchasing

A new change brought about by the epidemic is an accelerated change in purchasing methods. This year, our Internet has gone from hot to freezing point, from a single model to personalized customized services. Especially with the arrival of the epidemic, traditional printers have once again seen the advantages and convenience of online transactions.

03. Traditional printing seeks Internet transformation, supply chain or online e-commerce

At the same time, the epidemic has also made us begin to re-examine how Internet printing can help the printing industry to achieve upgrading and transformation. Traditional printing is seeking Internet-based transformation, one is to do online supply chain, the other is to do online printing e-commerce. But the water is deep inside, the supply chain cannot be solved by a single printing factory, and online e-commerce has extremely high requirements on operational capabilities.

Analysis of the current situation of Internet printing e-commerce

When you do online printing e-commerce, you will first think of Taobao, Tmall, JD.com, Pinduoduo, etc. These are all e-commerce platforms that are settled in. The construction of IT is relatively complete, and the settlement is relatively simple.

What should a traditional printing house do? If you want to do online printing e-commerce, you must hire people; if you consider outsourcing operations, the corresponding costs are particularly high, and the profits are particularly low, which means that the traditional channel operation method is actually not applicable in the environment of Internet printing.

Of course, there are also some independent printing e-commerce companies that are independent of Taobao and Tmall. In 2015, the Internet independent printing e-commerce was very hot. By 2018, everyone‘s attention seemed to fall to the freezing point, which also means that the brands of printing e-commerce that are still operating are decreasing. In addition to price, logistics, quality, operation and other reasons, it is also due to the lack of service depth of the platform to customers. In addition, the platform is not enough for customers‘ personalized customization services.

Evolution of Online Design Technology

The appreciation value of printing e-commerce service experience

Next, based on our 5 years of online printing e-commerce experience and 3 years of online design service experience, I would like to share with you some opinions:

01. Past and present are like feature phones and smartphones

The online designer has existed as early as 2010, but with the development of these years, at the technical level, the online design editor of the past and the editor of the present are like the feature phone of the past and the smartphone of the present. . After 10 years of development, the current editor can easily complete relatively complex printing designs through simple drag and drop and one-click generation, which was unimaginable in the past.

02. Diversified design requirements, high labor costs, and low design delivery efficiency

At present, the demand for printing design is more and more diversified, and the labor cost is relatively high, especially the relatively low efficiency of design delivery. If the design can be completed quickly through the online design system, then the cost of hiring a designer can be reduced, and these are profits.

03. Improve customer DIY willingness and ability

A large number of customers born in the 1990s and 1995s have taken up work and leadership positions, and their willingness and hands-on ability have been greatly improved compared to those born in the 70s and 80s.

04. Comprehensive upgrade of personalized customization service capabilities

Personalized customization has extended from the original single business card leaflet to the current series of personalized desk calendars, mugs, cultural shirts and other products; from the original only to modify the text, to the current one-click import of pictures and one-click generation. The technological evolution of online design has brought a comprehensive upgrade to the service experience of Internet printing, and greatly improved the depth of customer service and service viscosity.

Why let data

Flow on the sales side and the production side?

The most important thing in Internet printing is the full use of data value. First of all, only the data that flows is valuable. If the person in charge of the enterprise only knows how much money is sold today, how much it costs, and how much profit it is, it will not be enough in the fierce competition in the future.

For example, transaction data, production data, and financial data cannot create value if linkage cannot be formed. Through data flow detection and analysis, we should gradually transform the original passive demand into pre-judgment demand, guide customization, and large-scale production, so as to fully maximize the investment in intelligent manufacturing industry 4.0. Personalized data flow will allow companies to understand customers better, make it easier to grasp market changes, and naturally the future growth opportunities belong to you.

for end customers

What are the internal efficiency improvement points for large, medium and small businesses?

01. Continuous optimization of pre-press design team, introduction of design order management system

The continuous optimization of the prepress design team, such as the introduction of the design order management system, makes it more efficient to use the system to manage when there are many people. Because of the traditional group management, it is impossible to keep up with and pay attention to the work status of everyone. Through systematic management, a large number of designers use the order grabbing mode, allowing designers to quickly grab orders internally, thereby fully releasing the design capabilities of each designer.

02. Self-service design by front-end customers through DIY design system