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Achieving seamless connection between pre-press, press and post-press requires attention to four elements

Time:2020-03-04 Views:202
1.印刷类型
以四大印刷方式为例,胶印层次丰富细腻,浮雕产品轮廓清晰,笔触有力,墨色鲜艳,凹版印刷线条清晰,细腻美观,丝印墨层厚重,浮雕,而柔印产品简洁。色块和线条营造出强烈的视觉冲击力。不同的印刷类型有其特定的设计要求,在设计时必须加以考虑。
对于胶印产品的设计,设计师接触较多,经验也比较丰富。他们可以主要关注这几点:图片的分辨率是否足够;陷印值是否合适;增加不必要的打印难度;规则和切割线是否完整;尽量避免设计大幅面整页纯色块;图形方向与纸张纤维的关系,并充分考虑后处理要求。
凹版印刷产品旨在避免多色套印。凹版印刷所用的印刷材料大多具有较大的热胀冷缩,高速印刷时的热变形使套印更加困难。因此,在设计图案时,尽量做到不影响设计效果。避免多色套印。此外,有些材料不仅弹性高,而且油墨附着力差。
在设计柔印产品时,如果原来的产品是用胶印或凹印印刷的,在考虑使用柔印时,不能简单地照搬以前的设计方案,一味追求胶印和凹印的印刷效果。
在设计柔印产品时,应避免以下几个方面:避免设计过小的文字和过细的线条;避免双色或多色线条和文字叠印;避免设计小的白色文字和线条;避免图像高光 碎屏或 1% 小圆点;避免在 Photoshop 和其他位图软件中设计文本或线条;避免沿印刷滚筒的水平方向设计宽而长的实心和渐变;除非有特殊要求,否则避免将大面积实体与圆点和小圆点组合在一起,文字在同一页上完成等等。
丝网印刷用于产品设计时,原则上使用的原稿与其他印刷方式使用的原稿差别不大,但在具体的制版和印刷实践中,要求有所不同。这主要是由于丝网印刷。由印刷特性决定。尤其是由于丝印墨层厚,色泽鲜艳,在选择稿件和制版时要充分考虑丝印的特殊效果。
此外,丝网印刷对原稿的图文线条和网点精度的要求也与普通印刷方式不同。如果原稿的线条和网点非常精细,用丝网印刷制版是非常困难的。因此,丝网印刷技术不适合复制带有细线和网点的原件。
在丝印制版中,要注意选择合适的网线,以达到充分再现原件的目的。丝网印刷更适合表达文字线条清晰的单色原稿,也适合表达对比度大、层次清晰的彩色原稿。
通过丝网印刷的特殊效果,复制品具有丰富的表现力,通过丰富厚实的墨层和明暗色调的对比,将原作内容的质感和立体效果表现得淋漓尽致。
2.材料选择
材料的规格也是影响产品成本的一个重要方面。例如,由于不同业务的包装标签印刷需要不同类型和规格的纸张,往往需要储备几十种不同类型和厚度的纸张。
3. 颜色和分辨率
When choosing colors, it is necessary to consider the actual reproduction effect of printing, for example, try not to use colors in the purple series. The reason is that the purple color obtained by superimposing the cyan ink and magenta ink in the printing ink is generally "dirty", which is likely to cause quality accidents related to the color.
If you really need to print the ideal purple color, then it is either recommended to use peach ink for overlay or print in a spot color. If the designed product is in the new market experiment stage in the sales process, it is recommended that the customer use the special color to print the main color of the packaging, which can not only improve the brightness of the packaging pattern and color, but also reduce the color of the main color of the packaging once it is the same as the popular color in the packaging market. The risk of slow sales caused by non-compliance (if the main color of the product is printed with a special color, the main color of the packaging can be changed at any time according to market needs during the sales process). In printing graphic design, the resolution setting must be determined according to the requirements of the design and printing process, especially the printing materials used for printing (mostly paper) and other factors. Not all pictures must be adjusted to the highest resolution Rate. For example, the network lines printed in newspapers are lower than those of fine picture albums, and their requirements for the resolution of image files are also different. If you adjust the resolution of the picture on the newspaper printed on newsprint to the same resolution as the picture book printed on the coated paper, it is not only meaningless, but it will cause the printing to smear.
The resolution settings for different objects in printing computer graphic design are as follows:
Generally, color or black and white newspapers printed on newsprint and offset paper are printed with 60-100 lines and a design resolution of 120-200dpi; generally, color pictures printed on offset paper, painted newspapers, coated paper, cardboard, and whiteboards are used, such as book covers. , pictorial, product advertisements, etc., the printing network line is up to 150 lines, and the design resolution is 300dpi; high-end books, exquisite picture albums, and high-end advertising prints are printed on high-grade coated paper, the printing network line can reach more than 175 lines, and the design resolution is 350dpi; Treasure books or special securities, special banknotes, etc., the design resolution can be 400dpi.
4. Typesetting scheme
排版时要注意纸张的方向,比如瓶装酒标。因为是机械化贴标,速度快。纸张背面自动上胶润湿后,瞬间变形弯曲。纸张的弯曲方向应与自动贴标机相匹配。否则,无法在自动装配线上进行生产。
为满足不同客户的需求,在组合排版时必须首先考虑纸张的横竖线,防止因生产的商标不符合客户要求而导致整批产品报废。水平线和垂直线。
包装商标印刷和书刊印刷的显着特点是一个图像的一个版本是多关节的。至少链接两张图片,链接的图片多达几十张。最终还是把几张图片组合起来打印比较合适,这是设计和工艺上要考虑的问题。主要从以下几个方面来考虑。
完成难度
如果稿件有很多后处理步骤,则必须仔细考虑印刷版面不能做得太大。否则,由于印刷车间的温度和湿度控制不好,很容易造成纸张的膨胀和收缩,从而使下道工序的热铝和压花非常困难。套印准确困难,只能烫印一次,压印一次,不得已还得多次烫印。另外,接头多,纸张变形,会严重影响套准,难以补救。
异形商标
商标标签一般不是很大。对于需要模切的薄纸异型商标,不要加入太多,否则会因模切版制作精度影响模切质量。
印数
如果打印数量很少,请不要过度打印。由于版面太大,印数少,模切版成本高,势必会增加单标成本。
张数
包装纸的尺寸与纸张尺寸相匹配,所以打印纸是标准的,没有浪费。包装商标并非如此。由于受单个标签尺寸的影响,无法准确拼出八、四、对开印刷。因此,是否采用插、横竖、套料、一刀冲、刀拔等方式,都是以尽量节约打印纸为原则,选择好的工艺可以直接为企业创造利润。
陈述
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